I’ve made a lot of points about working with AI. Strip them down and they rhyme — they’re really one habit.
Value isn’t the report, it’s the decision. The trap is stalling at “What.” The prompt was never the point; context and questions were. AI amplifies whatever judgment you bring to it. Put those together and it’s simple: AI rewards the person who asks better questions — the “so what” and the “now what” — not the person who asks more of them.
It’s a thinking partner, not a tool you use more.
That’s the whole difference between a faster report and a real decision — and between the people who compound with AI and the people who just generate with it. The volume of prompts was never the point. The quality of the questions was.
The tool got cheap. The questions didn’t.
So what, now what.
So what: getting more out of AI was never about using it more — it’s about asking it better. Now what: the next answer AI hands you, don’t ask it for another. Ask it “so what?” and “now what?” That one habit is the whole game.
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